Your portfolio should be visual. If you have strategy decks, brand guidelines, or marketing plans on SlideShare, don't just link to them. Embed them as GIFs. It keeps visitors on your site and allows them to see the breadth of your work at a glance.
Use GIF in your emails to make them more interesting and increase CTR. Many email clients give GIF an auto play functionality. Gmail supports it as inline playable format.
